I wanted to share with you some shots from a recent collaboration with The Good Pud Co., an exciting new pudding company on the brink of launching into retail. I had the privilege of capturing the sumptuous textures, vibrant colours, and artisanal details that define The Good Pud Co.’s bake-at-home puds. 

Working closely with founder, Tom Buxton, I pushed the vibe, vibrancy and contrast of these images to the max to highlight the bold flavours and casual nature of these puds. 

As Tom says ‘These are not your flouncy, fancy, light, desserts we’re making, they’re big, bold, honest to god, PUDS’  so there was no doubt that the imagery around his brand launch had to suit this sentiment. 

Having such a strong character behind the company also gave me the chance to focus on him as an individual and get some striking lifestyle portraits showcasing his personality alongside the puddings. 

So I hope these images have got you thinking about the fine line between dessert and pud… and most importantly, got you dying for a spoonful of his Miso Sticky Toffee!